Public Relations. Huh?

The common question when meeting new people. So, what do you study? What do you do?

Response: PR/ Public Relations

We (PR people) usually get a blank stare, followed by: What is that? 

It can be frustrating yes, but just because we (The PR elite haha) found out about this lovely course does not mean everyone else knows about it. To be honest I read about PR by accident. I was reading up on somatology and saw PR in the corner, I read it and the description suited my personality. Outgoing, fun, creative etc so I thought I would take the chance and go for it. 

It all worked out. I love PR. <3

But not everyone knows exactly what we as PR practitioners do. And I try to put it in simple terms. 

Think of it this way. PR practitioners are the middle men/woman between the organisation and the public. We are the communicators. But it does not end there. PR practitioners do a number of crazy exciting things. 

We communicate to the target audience. We communicate to the employees. Both internally and externally. We communicate aspects/of the business. We keep the public up to date about the organisation/client. We create a positive image of the organisation and we take care of the image and reputation of the organisation (or client). We build and maintain relationships. We do campaigns and events for the organisation/client. We get exposure for the business. We manage social media, websites, take note of anything and everything said about the business/ client. 

We are always interested in two-way communication. We love hearing what the public wants and needs. We eat, live and breath the organisation/client.



We write, we engage, we communicate. We do PR. 
We inform, we educate, we persuade. We do PR. 
We are confident, elegant and well spoken. We do PR

For the love of it, yes :)